Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel


Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Also Revel’s Facebook page bears their new slogan: Gamblers Wanted

It is the first good news since Atlantic City’s latest casino exposed: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements every where within Revel Casino-Hotel.

New Campaign Working

Featuring its seemingly apparent ‘Gamblers Wanted’ campaign including a massive sign plastered right on the front side associated with casino Revel has apparently managed to make it clear that their former no-smoking, chi-chi attitude is out because of the Atlantic Ocean tides, and a more approachable ‘come on in and spend your money’ tactic is working for them.

Revel’s revenues for July had been $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year.

‘we think the July outcomes clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.

Overall, however, Atlantic City casinos are wanting more gamblers; the figures for all of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent drop when compared with 2012, according to numbers released by the state’s Division of Gaming Enforcement. Truly the only other casinos that showed gains besides Revel had been Borgata, up 19 per cent, and Resorts Casino Hotel, having a 6 per cent jump when compared with last year.

Holiday Helpers

Assisting the July numbers, evidently, was the July Fourth holiday tourist influx. Officials say there was an almost 7 percent increase in Atlantic City Expressway toll plaza traffic that is the throughway that is major drive to Atlantic City. Similarly, they say 7 percent more visitors stopped during the given information facilities that surround the Atlantic City Convention and Visitors Authority.

And despite the phone call for those willing to wager, it seems that at final Atlantic City’s efforts to mimic what has struggled to obtain years in Las vegas, nevada namely, non-gaming draws like headliners, retail and fancy restaurants might be working; a sold-out performance by pop songstress Beyonce and also the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.

‘There is no doubt that special events in Atlantic City are a draw that is major tourists,’ stated Jeffrey Vasser, president of this Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have actually pulled 212,950 attendees to AC, while placing 40,772 room evenings and $64 million in convention spending that is ancillary the coffers of hotels, casinos and retail.

Needless to say, while one good month is nice, for a property like Revel that is plagued with bad numbers since it started simply 15 months ago, an ongoing winning streak is going to be necessary to convince investors that the worst is finished. To that end, Hartmann says there could be more of these promotions that are incredibly creative after Labor Day.

‘We’re reasonably confident that we can maintain the market share figures,’ Hartmann said, hedging his wagers.

The casino went into major rebranding mode after having a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new (interim) CEO in Hartmann. He says the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ kind of home.

‘Our company is profoundly grateful that many Atlantic City gamblers are giving us a second chance,’ Hartmann said.

Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup

Two patrons with the same name each took home $1 million following an Ohio casino mistake

When the Horseshoe Casino in Cincinnati held a $1 million drawing for customers for a Saturday evening, the home was loaded. The drawing ended up being televised and plenty of local news were on hand to get a glimpse of the winner. The announcer drew the winning name and said:

‘Our next millionaire from Cincinnati is Kevin Lewis that is:!’

You Profit! No, Wait, YOU Win!

It absolutely was the moment of the life time for Kevin Lewis, who was in attendance that night. He was there with his fiancée, and the two began to celebrate, gathering the giant check and accepting the adulations of the adoring crowd.

And that’s about when the casino understood they’d a major problem on their hands.

Kevin Lewis, as it turns out, isn’t exactly a rare title. And while one Kevin Lewis was into the crowd during the casino, another one had been watching on tv, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out

Once the presenters realized they conferred with casino officials in order to make a decision on what to do that they were awarding the prize to the wrong man. There have been undoubtedly plenty of solutions to them: only the winner that is rightful’ the cash, and several such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or nothing at all.

But the Horseshoe decided to simply take another approach. Rather than make the guys concern yourself with which one would ultimately receive the prize, they simply awarded two million dollar awards rather: someone to each Kevin Lewis who had taken part in the contest.

‘This was our blunder,’ said casino general manager Kevin Kline in a statement. ‘So in line with our dedication to perform some right thing for our visitors, Horseshoe awarded a $1 million prize every single associated with guys.’

The ‘correct’ Kevin Lewis hasn’t had much comment on the problem, and their prize cash was never ever really in doubt. However the Lewis who showed up at the casino that night is grateful that luck had been on their part.

‘When I heard my title we stated, ‘God finally provided me with a win that is big” Lewis told regional television station WCPO. He later attributed their win to simply ‘being within the right place at the best time.’

Six Degrees of Separation

Incredibly, the two winners have complete lot in common. Not only do they share a name and play at the same casino, nevertheless they both live in the city of Cincinnati, are both inside their 50s, and are both engaged to be married making the mix-up even more bizarre.

Certainly one of the principle reasons for a casino being therefore generous in a situation such as this one is obviously to create some good PR, therefore the Horseshoe is the big winner on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.

Caesars Entertainment Misses A put in Macau

There will not be any Caesars Entertainment casinos in Macau

In what may have seemed like an odd move for the huge casino conglomerate that is among the few without presence in Macau the most lucrative gaming destination in the world Caesars Entertainment Inc. sold off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week. A asian developer reportedly paid $438 million for the property, and it should officially change hands by the end of the year.

The big questions is, why?

No License to Deal

it may revolve around Caesars’ cap ability to secure a gaming license; or lack thereof.

The casino giant purchased the course area back 2007, for $578 million, then called the Macau Golf course, looking to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts International have all done so successfully in the decade that is past. Nonetheless, it was not to be, plus in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, and something they’re still paying for. Caesars was also offered a Wynn Resorts sub-concession back in 2006, but nixed the opportunity; a move that has been obviously a bad one looking back, Loveman admits.

The problem is based on the fact that the Macau government has cut off issuing any gaming that is additional beyond the present six concessions and sub-concessions, so Caesars sort of shot on their own in the foot by not taking the Wynn deal once they could. Never having themselves submitted an application back in 2001 following the lifting of a monopoly that is 40-year Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment in those days has no 2nd possibility to get into the absolute most profitable gambling region on the planet now; an unfortunate truth for a company that carries the greatest long-term financial obligation load of any casino conglomerate available to you: an impressive $23.7 billion.

Macau has held the #1 gambling revenue-producer spot for quite a while now; the Chinese Administrative that is special District in $38 billion in 2012, beating Las vegas, nevada six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.

Internal Rebranding

Caesars is busy doing some major internal company reorganization: it’s spinning off its Las Vegas Planet Hollywood casino, its interactive gaming company (the company’s WSOP-branded online poker is next in line to introduce in Nevada) and a fully planned Baltimore casino into a separate business that will likely be majority-owned by the parent.

Clearly, buying and attempting to sell property for the profit is additionally not one of Caesars’ most useful decision-making abilities either; the business took a $101 million write-down on the land, which they’d known as Caesars Golf, when they use it the market this past year, and even that leaves them $40 million at a negative balance, by our calculations, following the sale. Caesars says they expect to the anticipated $420 million in profits through the sale to cover down their debt.

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